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Compass

891 Beach Street

San Francisco, CA 94109

CA DRE# 01385168

Duncan Wheeler

Phone: (415) 279-5127

Email: [email protected]

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Phase One


Defining Success
Outlining your Objectives
What is Your motivation to Sell?
Where are you moving?
What is most important for you?

Understanding the Market
Market Dynamics: Macro v. Micro
Market Forces: Supply and Demand
The Numbers: Trends and Metrics
Analysis of Active, Pending, and Sold Transactions
Personal Timing and Seasonal Considerations

Your Home: Strategic Planning
Outline Features and Benefits
Determine Key Differentiators Based on Active Inventory
Establish Target Market and Buyer Profile
Create Profile-Based Buyer Attraction Strategy












Phase Two


Listing Details
Finalize Documentation and Contractual Agreements
Complete any property improvements
Engage staging consultant
Engage Photography and Media Professional
Organize Trusted Advisor Meeting
Define Launch Timeline

Marketing Preparations
Property Launch Collateral
Traditional Advertising
Digital Marketing Plan
Social Media Strategy
Broker Network Exposure
Open Houser Strategy
Direct mail and Communication Approach
International Buyer Strategy
Events and Public Relations







Phase Three


introducing the Property
Launching the Marketing Plan
Creating the Perception of Value
Attracting and Qualifying Potential Buyers
Showing the Property
Monitor Interest
Weekly Reports, Updates, and Communication Strategy
Respond for Changes in the Market Place


Negotiating Strategies
Procure Written Offers
Qualify and Analyze the Merits of Each Offer
Strategically Respond to Offers
Negotiate to Optimize Price and Terms
Multiple Offer Process and Backup Offer Strategies



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    My education, skills and experience in real estate will be put to work for you when you decide to use me as your realtor.

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